renting done right
since 2004

An & Kristjan met at an agency that taught them so much, mainly a very long list of things they felt that agency should NOT be. An had started in lettings in 1997, whereas Kristjan had just started his career the year before (2002). Their shared values of honesty, integrity, transparency and quality meant they quickly bonded and led to them asking why these values were often 'missing' from the UK estate agency industry.

As both employees and renters, it was felt that agency was broken. Landlords were short-changed with onerous terms, basic offerings, poor communications and little (if anything) resembling 'true service'. Tenants, meanwhile, were all too often treated as some sort of unavoidable 'inconvenience' whilst simultaneously being charged hundreds (if not thousands) of pounds in erroneous 'tenant fees'. Everyone deserved better- owners, residents and agents too- so base set about creating it.

And so, the idea of base was born. An agency that placed transparency, communication, expertise, fairness, equality, inclusivity and empathy at its very heart. An agency where owners (landlords) and residents (tenants) were treated with dignity, respect and equality. An agency where our only 'targets' are the joyful satisfaction of our customers. An agency that we would want to landlord with, rent through or join. That vision has since evolved to embrace technology and innovation, but the core values still underpin every aspect of the business as we continue to challenge what the very best of agency looks like.